MARKETING MANAGEMENT: Get the word out

ACCESS’s marketing management program begins with an introduction to basic marketing approaches and strategies, insight into the basic principles and practices underlying the marketing philosophy, and an in-depth understanding of the functional areas of marketing.

The Strategic Marketing workshop focuses on how rural economic actors deal with new challenges that appear as the market evolves. This course provides a perspective and emphasis that extends beyond the traditional focus on managing the marketing mix and branding.

The Client Care and Customer Relations workshop discusses the skills, strategies, and techniques to ensure that every customer experiences unique and professional customer care.

Finally, the Managing Sales Performance workshop tackles the art and science of selling as well as managing sales growth and performance in order to expand the customer base in the most effective and efficient way.